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What is the first recorded use of make up or cosmetics?

                One of the first uses of cosmetics has been traced back to the BC times of ancient Egypt. Plenty of ancient cultures usual all forms of physical demarcation to differentiate between the various members of the society. Tattooing, piercing, and face painting were all common applications to solidify and establish a visible hierarchy within these early communities. Since appearances are always key, the differentiation between people, especially within a class society is of paramount importance. One of the most common examples of this royal treatment is the bust of Nefertiti. The to-scale replication of the royal member of the family shows the use of eyeliner quite prominently. Other parts of beautification might be as simply as working out to achieve the desired body type, or getting a sufficient amount of sunlight so that your skin has the desired hue. However, this last step in make-up has been the subject of much fabrication including fake-baking and bronzing creams and sprays. In ancient times they did not know, but cancer can be caused by too much exposure to the sun and its powerful rays.

What are some of the most prominent brands of makeup and cosmetics?

                Looking at the market from a sales perspective the simple number of products sold goes to Clinique. The largest sales item was the Quickliner for Eyes which sold three million units. The product was relatively cheap on the scale of overall market prices at just $14 per item in an industry where the right cream can cost hundreds of dollars. The company which owns Clinique, Estée Lauder, is a major shareholder of the global market, just over 20 percent. Their major rival, L'Oréal, had similar but slightly smaller numbers for similar products. These two firms has fought for market dominance for some time and have engaged in new policies to improve their share. Both firms have gone out of their way to purchase smaller niche-market brands which offer premium products to consumers. By exploiting the brand name of Clinque with the advertising and production capacity of Estée Lauder, the brand has exploded. At first, the line was built as a hypoallergenic line for women by Carol Philips and Dr. Norman Orentreich. The line was made after they were recruited by Estée Lauder and founded the company. Today Clinique is well known for their skin care line, but also for their cosmetics. Their foundation department alone stands for almost 25 percent of their revenue. Clinique is renowned for their high quality standards in testing using over 600 test subjects the makeup is applied 12 times. For that reason Clinique and Estée Lauder are now well-known, popular brands and longstanding rivals of L'Oréal. L'Oréal is listed as one of the world’s Fortune 500 companies at 353 with €14 billion in sales. In 2003, L'Oréal applied for 515 patents and is the world’s leading holder of nanotechnology patents.

What is the conventional method of selling a new product for skin care or cosmetics?

                The most popular method is still the walk-up salesperson. Typically these people are hired on a modeling basis so they there can be regulations on their weight and size. Professionalism in dress attire and cosmetics is an absolute must because the salesperson is half of the product. Estée Lauder famously said, “When you stop talking, you’ve lost your customer. When you turn your back, you’ve lost her.” That mentality of full-frontal selling of a product by showing its efficacy on the person you’re trying to sell it to is still maintained in department stores around the world and especially in the high profile opulent centers of the world. It is imperative that the products seem rich and well-to-do, so Lauder would usually ship the newest fragrances and other beautification products to well off members of society so that they would be seen with them. Making the brand into an icon was, as still is today, tough work. You need to be well known for quality, and assure the customers that the price they’re paying is worthwhile for the quality they’re receiving.

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What is the first recorded use of make up or cosmetics?

One of the first uses of cosmetics has been traced back to the BC times of ancient Egypt. Plenty of ancient cultures usual all forms of physical demarcation to differentiate between the various members of the society. Tattooing, piercing, and face painting were all common applications to solidify and establish a visible hierarchy within these early communities. Since appearances are always key, the differentiation between people, especially within a class society is of paramount importance. One of the most common examples of this royal treatment is the bust of Nefertiti. The to-scale replication of the royal member of the family shows the use of eyeliner quite prominently. Other parts of beautification might be as simply as working out to achieve the desired body type, or getting a sufficient amount of sunlight so that your skin has the desired hue. However, this last step in make-up has been the subject of much fabrication including fake-baking and bronzing creams and sprays. In ancient times they did not know, but cancer can be caused by too much exposure to the sun and its powerful rays.

What are some of the most prominent brands of makeup and cosmetics?

Looking at the market from a sales perspective the simple number of products sold goes to Clinique. The largest sales item was the Quickliner for Eyes which sold three million units. The product was relatively cheap on the scale of overall market prices at just $14 per item in an industry where the right cream can cost hundreds of dollars. The company which owns Clinique, Estée Lauder, is a major shareholder of the global market, just over 20 percent. Their major rival, L'Oréal, had similar but slightly smaller numbers for similar products. These two firms has fought for market dominance for some time and have engaged in new policies to improve their share. Both firms have gone out of their way to purchase smaller niche-market brands which offer premium products to consumers. By exploiting the brand name of Clinque with the advertising and production capacity of Estée Lauder, the brand has exploded. At first, the line was built as a hypoallergenic line for women by Carol Philips and Dr. Norman Orentreich. The line was made after they were recruited by Estée Lauder and founded the company. Today Clinique is well known for their skin care line, but also for their cosmetics. Their foundation department alone stands for almost 25 percent of their revenue. Clinique is renowned for their high quality standards in testing using over 600 test subjects the makeup is applied 12 times. For that reason Clinique and Estée Lauder are now well-known, popular brands and longstanding rivals of L'Oréal. L'Oréal is listed as one of the world’s Fortune 500 companies at 353 with €14 billion in sales. In 2003, L'Oréal applied for 515 patents and is the world’s leading holder of nanotechnology patents.

What is the conventional method of selling a new product for skin care or cosmetics?

The most popular method is still the walk-up salesperson. Typically these people are hired on a modeling basis so they there can be regulations on their weight and size. Professionalism in dress attire and cosmetics is an absolute must because the salesperson is half of the product. Estée Lauder famously said, “When you stop talking, you’ve lost your customer. When you turn your back, you’ve lost her.” That mentality of full-frontal selling of a product by showing its efficacy on the person you’re trying to sell it to is still maintained in department stores around the world and especially in the high profile opulent centers of the world. It is imperative that the products seem rich and well-to-do, so Lauder would usually ship the newest fragrances and other beautification products to well off members of society so that they would be seen with them. Making the brand into an icon was, as still is today, tough work. You need to be well known for quality, and assure the customers that the price they’re paying is worthwhile for the quality they’re receiving.